Action Performance
Spring Preview Guide
Every year Action Performance meets with all of the NASCAR teams and sponsors they hold a license to. The purpose of these meetings is to give a preview of the upcoming apparel line Action Performance plans to offer in the next season. It's also to review the market research that is gathered to reflect each teams target market.
I wanted to first find a clean, more professional look for the presentation. Secondly I wanted to inspire confidence in their clients. My solution involved a continual type design set in dramatic images, that are not only interesting but show off the clothing in great detail.
