Action Performance / ECU
Project Scope Brochure
In 2003 Action Performance acquired Jeff Hamilton, Inc. At the time Jeff Hamilton, Inc. had estimated revenues of 40 million dollars. It was Action Performance's plan to turn this company into a manufacturer of NASCAR apparel. The target market of this apparel was 18 - 27 year old male and females.
I was charged with the development of this line. I enlisted the help of the East Carolina University BFA graphic design candidates.
The students need a piece that would educate them on the company and the specific parameters they were to follow. A twenty page brochure was prepared to explain the project scope.
